13 Oct 2022

“LEGWEAR INNOVATION DAY”: THE EVENT OF THE ITALIAN HOSIERY DISTRICT

Great excitement in Castel Goffredo for the return of "Legwear Innovation Day": the meeting that The Lycra Company and Fulgar have been organizing for over ten years, in one of the historic districts of Made in Italy.

Castel Goffredo (MN), 13 October 2022 – great excitement in Castel Goffredo for the return of "Legwear Innovation Day": the meeting that The Lycra Company and Fulgar have been organizing for over ten years, in one of the historic districts of Made in Italy.

The appointment is being held again this year in the events area of the Fulgar headquarters. A relaunch edition after the pandemic, for which an innovative, engaging format with a fashion touch was desired. Two hours in which speeches dedicated to technological innovations alternate with moments focused on the new collection of hosiery garments made by LYCRA® in the style of upcoming trends. Elisa Bonandini - expert in style, trends and image consultant - is the special guest of the edition.

The meeting was opened by Simone Medici, Senior Strategic Account Manager Brand & Retail of The Lycra Company, with a welcome greeting and reading of the agenda. Alan Garosi, Fulgar's Marketing Manager, follows with an in-depth look at the latest green innovations in the Fulgar portfolio and a focus on the revolutionary Q-CYCLE® yarn, obtained from the recycling of end-of-life tires. It is then the turn of Jane Gwyther, Sales Manager of EMEA Legwear, with an update of the sustainability program "The LYCRA Company Planet Agenda" which also includes the launch of the partnership with Qore® for the production of the first LYCRA® fiber incorporating Qira 100% bio-derived.

Elisa Bonandini, a point of reference in image consultancy also for her expertise in the discipline of color harmony, will instead open the session dedicated to hosiery trends for the 23/24 season, creating a common thread with the fashion macro-trends.

Four key 23/24 trends in the hosiery world, developed on behalf of The LYCRA Company by the prestigious Stijlinstituut institute in Amsterdam: Manmade, Empowered, Hybridized and Reconfigured.

Themes that inspired the creation of The LYCRA Company's concept collection, created with the most cutting-edge technological solutions of the LYCRA® brand and which is presented here through four themed performance moments. For each trend, an evocative picture animated by dancers who, through original and exciting choreographies, interpret the mood dressed in the new items of the collection.

The event includes a further final moment in the Fulgar entrance area where it is possible to admire an artistic exhibition of concept garments and learn about all the technical details from the hands of The LYCRA Company experts before moving on to the cocktail/light- dinner which concludes the meeting.

Jane Gwyther, Sales Manager of EMEA Legwear, commented on the event as follows: “It is truly a pleasure to be able to be all together again here in the presence of Fulgar, our official distributor. The appointment with the Italian hosiery district is more strategic and priority for us than ever. The LYCRA Company invests and works all year round in the creation of innovative products, as evidenced by the launch of the new bio-derived LYCRA® fiber. Furthermore, it provides the study of the prestigious institute in Amsterdam and the creation of the collection of prototype garments for the benefit of partner companies in the sector. A concrete commitment that testifies to the closeness and support to the Italian district.”

Alan Garosi, Marketing Manager of Fulgar, added: “Fulgar is in the heart of the district and we have always felt an integral part of it. This is why we are particularly proud to host the key event organized by The LYCRA Company for the Italian hosiery industry at our headquarters. A further opportunity to make known the constant collaboration with the owner partner of the LYCRA® brand and the product innovations in the field of Nylon 6.6. which constantly enrich our commercial offer, increasingly in a green key, as in the case of the new Q-CYCLE®.”
 

“LEGWEAR INNOVATION DAY”: THE EVENT OF THE ITALIAN HOSIERY DISTRICT
“LEGWEAR INNOVATION DAY”: THE EVENT OF THE ITALIAN HOSIERY DISTRICT
“LEGWEAR INNOVATION DAY”: THE EVENT OF THE ITALIAN HOSIERY DISTRICT