STATEOFMIND chooses Q-NOVA® by Fulgar

Northern Europe continues to establish itself as a cutting-edge laboratory for a fashion industry that places responsibility, innovation, and quality at its core. In countries such as Norway, Sweden, Denmark, and Finland, sustainability and design coexist in a natural balance, giving rise to brands capable of interpreting contemporary needs with a careful eye on environmental and social impact. 

Within this context stands Stateofmind, a Norwegian activewear brand that proposes a vision of sportswear as an extension of a conscious lifestyle. More than just a label, Stateofmind is an invitation to adopt a “state of mind” focused on well-being, balance, and determination. The brand develops collections designed to accompany dynamic women in their everyday lives: from training sessions to leisure time and moments of relaxation. The silhouettes are essential and clean, inspired by Scandinavian minimalism, while the materials are selected to ensure comfort, performance, and long-lasting durability. Production takes place in Europe through partnerships that prioritize quality and responsibility throughout the entire supply chain. 

For the SS26 collection, Stateofmind strengthens its commitment to more responsible fashion through a collaboration with Fulgar, an Italian company leading the field of high-performance yarns. A selection of garments from the new collection is made with Q-NOVA® by Fulgar, an eco-sustainable polyamide 6.6 fiber obtained from regenerated raw materials through a low environmental impact mechanical process. The yarn makes it possible to significantly reduce the ecological footprint of textile production while maintaining lightness, softness, and breathability — key characteristics for high-performing and comfortable activewear. 

“For us, sustainability is not a trend but a concrete, everyday journey,” states the Stateofmind team. “With the SS26 collection, we wanted to strengthen our commitment by choosing innovative materials that allow us to reduce environmental impact without compromising quality and aesthetics. The collaboration with Fulgar represents an important step in this direction.” 

Fulgar also highlights the value of the partnership: “Collaborating with brands like Stateofmind means sharing a common vision focused on responsible innovation,” comments Daniela Antunes, Marketing Manager at Fulgar. “With Q-NOVA® we provide a certified and traceable yarn that combines technical performance with environmental awareness, contributing to an increasingly sustainable textile supply chain.” 

StateofMind garments with Q-NOVA® by Fulgar are available on the brand’s official website.

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