DEHA SELECTS FULGAR’S Q-NOVA® RECYCLED YARN FOR SOME PIECES IN ITS AW23-24 YOGA CAPSULE

it’s no secret now that the future of fashion is inextricably linked with the concept of sustainability. More and more, consumers are seeking functional garments of superior quality that last longer and above all are sustainably produced without compromising on style. DEHA, a lifestyle brand whose roots lie in dance and movement, knows this well – in recent years it has been working to make its collections even more fashion-forward and sustainable. 

As a result the brand has decided to place its confidence in Fulgar for the launch of a yoga collection, choosing to create six garments that include Q-NOVA® fibre obtained from regenerated raw materials. These items display a unique style that blends aesthetics, comfort, and sustainability. 

“We’re very pleased to be working with DEHA in their moves towards increasingly sustainable collections, helped by the potential of our ecological, functional yarns. It’s an important recognition of our commitment to eco-sustainable research and development to create an ethical, increasingly circular supply chain in activewear, too” says Daniela Antunes, Marketing Manager of Fulgar. 

“DEHA is taking significant steps in choosing the best fibres to create collections that have a reduced impact on people and the environment while being able to offer exceptional performance and comfort. With this yoga collection, we invite our clients to embrace a more aware, sustainable approach. Choosing garments made with care and Italian quality is not only an investment in personal well-being, it also contributes to our planet’s health” says Gian Andrea Vendramel, Creative Director of DEHA. 

DEHA’s yoga capsule yoga with Q-NOVA® is on sale at deha.it and at authorized dealers.

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