EXTREME COMFORT AND GREEN CONSCIOUSNESS
FOR THE LOVE OF MUMS AND THE NEW GENERATION
The leading Swedish brand in maternity and nursing wear, Boob® is well-known for its ongoing commitment to issues linked to sustainability. One way they demonstrate this is by caring for mums, the babies of the new generation and the environment they will inherit. After all, who better than a mum to safeguard the well-being of future generations? That's why since 2008 Boob® has increased its use of eco-sustainable fibres from 20% to 80%, and is choosing to make some of its iconic garments with Q-Nova® by Fulgar, the innovative Made in Italy fibre in Nylon 6.6 produced with 99% recycled raw materials and developed entirely by Fulgar using a ground-breaking, eco-sustainable process.
So Fulgar's green consciousness is the ideal complement for the mission Boob® is so deeply committed to. The commitment to sustainability of Fulgar, the leading producer of fibres with a high hi-tech content, is, in fact, a key element of its corporate strategy and it’s well expressed by the concept
“A better way to the Future”
Its motto sums up the brand's corporate consciousness and its support for the eco-system conservation and improvement.
Offering total respect for the environment, Q-Nova® by Fulgar is also a particularly versatile, high-performance fibre. From technical sports apparel to maternity and nursing wear, Q-Nova® by Fulgar is the ideal ingredient to enhance every fabric type with its extreme softness, comfort and stretch qualities.
And because they make use of quality, cutting-edge fabrics, Boob® garments adapt perfectly to women's bodies, responding to every need. Take, for example, the original Fast Food T-shirt Bra and Fast Food Padded Singlet: a bra and a singlet with removable pads that allow mums to nurse in a simple, practical way. A full collection with double function for maternity and nursing – with leggings, tights and chemises – to let women be at their ease in every situation.