An example of excellence in the international textile sector, Fulgar has decided to carve itself out a brand-new image and to launch a major communication campaign to promote the value of its premium products.
To accompany it along the way in this important adventure, it has taken on the consultancy services of Ad Mirabilia, a PR and media agency, which has drawn up a communication strategy, devising a campaign concept and visual with a striking contemporary slant.
“The future is Fulgar” is the concept which sums up our corporate philosophy and its ongoing commitment to research and development into vanguard products, perfectly bridging the gap between tradition and innovation
An internationally renowned Italian photographer, Giovanni Gastel works mainly in fashion, having collaborated with the most prestigious magazines in Italy and abroad.
A series of successes led him to win an Oscar for photography in 2002, as part of the La Kore Fashion Oscars.
Honorary president of the Italian Association of Professional Photographers, Giovanni Gastel is a permanent member of the Polaroid Museum in Chicago.
THIS MARKET LEADER AND AMBASSADOR OF ITALIAN YARN IS FORGING A NEW IDENTITY FOR ITSELF
The VISUAL: a woman swathed in elasticated strands sends a clear message. YARNS are back in a position of prominence and yarns are not only Fulgar's core business, but also the fountainhead of the entire textile sector. An Italian yarn carries with it quality, innovation, creativity and sustainability: Fulgar's clear dedication to this latter concept has enabled us to provide backstage support to some of the greatest international success stories in the Italian Textile-Fashion sector.
Ad Mirabilia has chosen Giovanni Gastel, a highly acclaimed Italian photographer of worldwide fame, to take the photographs for Fulgar's campaign. Giovanni Gastel's artistry has provided a stunning visual translation of a unique case in the international textile industry.
Fulgar – manufacturer of nylon and premium special yarns, as well as exclusive distributor of the famous LYCRA® fibre (an INVISTA brand) on the European and Turkish markets – is gathering speed in its quest to spread its fame and promote its superior products.